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Festivals are a great way for independent filmmakers to gain traction. When I say “traction” I am not referring to distribution and, in fact, distribution is really not likely to come directly from festivals. From the couple thousand entries to Sundance & Toronto every year, you have a couple hundred films getting in, and from that maybe 5-6 films get picked up for distribution. It’s that slim. I was talking to a producer last week who sold his film at Sundance a couple years ago and he has yet to break even. However, festivals provide networking opportunities which can lead into fruitful, future relationships. It’s all about the next film. This window of networking is especially important for folks working outside of Hollywood like me. The festivals also provide an audience which is the ultimate destination for the work. After often years of dedication, the festivals allow the filmmaker a chance to enjoy and share what has been created. It’s a huge psychological component of the process and we are grateful to every festival out there that holds the spirit of independent filmmaking in high regard. Finally, if you want my opinion about Sundance and Hollywood, yes I do agree that it has to some degree become a high-profile slingshot for Hollywood “independent” films. Take “In Bruges” for example. It opened Sundance in 2008 while “coming soon” posters were already hanging up in art house theatres across the country. These festivals do need their high profile films to create their own buzz. However, they do look at every film submitted and they do accept a lot of unknown works. It is really Hollywood that has forced a natural order of selection relying on Sundance to pan for gold. Hollywood certainly doesn’t have the time to screen thousands of films. Good by consensus at any festival (but especially the big ones) gives Hollywood better odds if they want to acquire a film but it is still no guarantee for success. |
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